Just launched a side project called "Complete This Tweet."
It's a daily writing challenge that is pretty much what it sounds like.
I start a tweet and you finish it.
So do me a favor and check out CompleteThisTweet.com or follow @CompleteThis to show off your tweeting prowess.
Friday, November 06, 2009
Up for a Twitter challenge?
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BT
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3:24 PM
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Thursday, November 05, 2009
Are you feeling ok?
An execution I hadn’t seen before in the Freelancers Union’s latest campaign.
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BT
at
12:20 PM
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Labels: Freelancers Union ad
Wednesday, November 04, 2009
Does how words are visualized change their meaning?
I usually don't care for ads that use quotations. It's top-of-mind, lazy concepting. But I'll make an exception for this campaign from the School of Visual Arts featuring different illustrations of a quote from President Obama.
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BT
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6:03 PM
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Tuesday, November 03, 2009
Friday, October 30, 2009
Are you going to dress up as a psycho the day after Halloween?
This Sunday is the 40th New York City Marathon and Asics is showing their support.
ING gets some bonus exposure as the title sponsor of the race.
But the Vita Coco product shot in this ad is so perfect that I wonder if there was some kind of arrangement between the brands and agency. Or maybe it was just an authenticity thing – who knew coconut water was a cult health drink with runners?
I like these better than their campaign from last year.
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BT
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2:02 PM
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Labels: Asics New York City Marathon ads
Wednesday, October 28, 2009
Would the world be a better place if someone painted over your ad?
My biggest conflict with this business is that so much advertising adds up to visual pollution. (Besides the fact that the majority is just plain bad.)
I was forced to think about the issue over the weekend, when I saw a few pieces of street art in the wooden frames where wild postings are usually plastered. Here’s my favorite:
Organized by Public Ad Campaign and operating under the name The Municipal Landscape Control Committee, volunteers and artists converted over 100 wild posting sites around the city.
The Flickr stream is worth checking out.
Adrants sums up the story here. While Animal New York continues their first hand coverage.
This was actually the second "New York Street Advertising Takeover" event. You can read about a great interactive map of the first on Wooster Collective.
I believe there’s an art to creating good advertising. So I enjoy highlighting the work that catches my eye on this blog. But it was nice to just see some art for a change.
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BT
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8:58 AM
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Labels: Wild posting street ad art takeover Municipal Landscape Control Committee
Tuesday, October 27, 2009
Am I drunk?
I must be, because Svedka Vodka’s much maligned fembot campaign is growing on me.





The “turn yourself into a fembot” tool on their site is incredibly well done and unbelievably creepy.
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BT
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5:19 PM
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Labels: Svedka Vodka fembot bot ads
Monday, October 26, 2009
What does the world need?

The Morgans Hotel Group wants to make your world a more interesting place.

I couldn’t get the QVR code from the print or wild postings to work, but the site is slick enough.
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BT
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2:18 PM
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Friday, October 23, 2009
Can I steal this idea?
(click for larger image)
These fake flyers about stolen property for Allstate renters insurance are a really fun and smart idea. Great detail making the flyers look like they were taped up. But why black out the email addresses and phone numbers? It completely ruins the effect.
You can set up a voicemail number for less than 10 bucks a month. Why not use one with a funny greeting that reinforces the pitch?
Is there any downside to setting gmail and yahoo addresses to auto-reply with a similar message and link to find an agent near you?
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BT
at
3:21 PM
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